I’ve been an editor, and I’ve been a freelancer so I know how pitches work from both sides of the table. Here’s some advice from what I’ve gleaned over the years. Let me know if you have questions!
Do Your Homework
Before pitching make sure you’re talking to the right person. There’s nothing worse than getting pitches about dog food promos when my bio clearly states I’m into neurology.
Google the story to make sure it hasn’t been covered extensively—or by the publication you’re pitching. Oftentimes, a pub won’t want to cover the topic if their competitor has already touched on it. You’ll need to make sure your angle is sufficiently different and interesting enough to warrant another article.