Go for It

Erin Ulrich on opening your own business and being your own boss:

Telsaan, Mt. Horeb, Erin, Wisconsin

Mt. Horeb, WI—There’s only so much planning you can do. At some point you have to be willing to jump off the ledge, and go for it. And that’s really scary. I’m afraid of failure. I critique myself all the time. With something like this I have to realize that I’m not perfect, and I’m never going to be perfect. And that’s tough, but it’s worth it. It’s the best job ever.

This interview has been lightly edited and paraphrased.

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